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Edan Gelt: Community Relations is the driving soul of an organization – it is not an afterthought or reactive endeavor but a strategic undertak (more)

Edan Gelt: Community Relations is the driving soul of an organization – it is not an afterthought or reactive endeavor but a strategic undertaking for all companies, big or small. When a business commits to community relations as part of its core business strategy, it helps attract and retain top employees, positions itself positively among customers and improves market and brand position.

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