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Live cinema advertising has been used for the first time in Scotland as part of the country roads campaign by the Scottish Government and Road Safety (more)

Live cinema advertising has been used for the first time in Scotland as part of the country roads campaign by the Scottish Government and Road Safety Scotland (part of Transport Scotland).

Check out the video to see the reaction of cinema-goers in Dunfermline and Aberdeen who were first to experience the ad.

Originally collected by fetching... (less)